Start the Week

This is the first of what will hopefully be a weekly post providing some interesting reading for your week. If you’ve come across anything interesting that you’d like to share, please do so by commenting or emailing to us for inclusion in next week’s post.

We very much enjoy Mashable here at Just5Things, particularly for their handy How To posts. Recently they gave a nice introduction into controlling your online presence through some personal SEO (search engine optimisation): Manage your online reputation with SEO. The big takeaway from this would seem to be: don’t leave you online reputation to chance!

Michelle Lambert from the Victorian KM Round-table is in town this week. She is involved with the creation of a Social Media Field Guide that looks pretty interesting, covering governance and management of social media in a business/organisational context.

Michelle’s powerpoint also led us to Google’s Adplanner. It’s aimed at advertising professionals, wanting to know which sites to place ads on to reach a certain demographic, but it also offers a fascinating insight into the penetration of particular websites.

Lastly, and for something a little different, take a look at Stanford University’s Literary Lab which “discusses, designs, and pursues literary research of a digital and quantitative nature”. There are a couple of papers already available including a study into whether a computer can recognise literary genres. As the paper explains, the answer to this question is yes, “but a Yes with so many complications that make it necessary to look at the entire process of our study”.

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